TL;DR
Nintendo will increase the price of its Switch 2 console worldwide, effective September 1, citing market conditions. The company also forecasts lower sales in FY27 and reports an expected revenue impact.
Nintendo is raising the price of its Switch 2 console globally, starting September 1, citing changes in market conditions as the reason. The move comes alongside a forecasted decrease in sales for the upcoming fiscal year and impacts multiple regions.
Effective September 1, the Switch 2 will cost $499.99 in the US, up from $449.99, with similar increases in Canada and Europe. In Japan, the price increase takes effect on May 25, raising the console from ¥49,980 to ¥59,980. The price hike also affects other Switch models and related services, including Nintendo Switch Online subscriptions.
Nintendo attributes these increases to ‘the impact of various changes in market conditions’ and expects a decline in sales, forecasting 16.5 million units sold in FY27, down from the initial sales of 19.86 million units in FY26. The company also anticipates a ¥100 billion revenue hit, citing rising component costs and tariffs.
Why It Matters
This development matters because it signals Nintendo’s response to ongoing market pressures, similar to recent price hikes by Sony and Microsoft. The increase may influence consumer purchasing decisions and impact the competitive landscape in gaming hardware. The lowered sales forecast also indicates potential challenges for Nintendo’s future revenue and market share.
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Background
In recent months, major console manufacturers have raised prices due to supply chain disruptions, rising component costs, and tariffs. Sony increased the PlayStation 5 price by $100 in April, and Microsoft also raised prices on its Xbox Series X/S consoles last year. Nintendo’s previous price adjustments in August affected existing Switch models in the US, with increases of up to $50. The company’s sales of the Switch 2 outperformed initial expectations in FY26 but are now projected to decline in its second year.
“We sincerely apologize for the impact these price revisions may have on our customers and other stakeholders, and we deeply appreciate your understanding.”
— Nintendo spokesperson
“The impact of various changes in market conditions is expected to extend over the medium to long term.”
— Nintendo financial report
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What Remains Unclear
It remains unclear how consumers will react to the price increases, whether Nintendo will adjust its sales targets further, or if additional regional price changes are planned. The exact impact on Nintendo’s market share and competitive positioning is also still developing.
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What’s Next
Next steps include monitoring Nintendo’s sales figures in the coming quarters, observing consumer response to the price hikes, and assessing whether the company will implement further adjustments or promotional strategies to mitigate sales declines.
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Key Questions
Why is Nintendo raising the Switch 2 price now?
Nintendo cites ‘changes in market conditions,’ including rising component costs and tariffs, as reasons for the price increase.
Will the price hike affect all regions equally?
The price increase is global but varies by region. The US and Canada will see a $50 increase, Europe €40, and Japan’s prices increased earlier, on May 25, with similar adjustments to other Switch models and services.
How will this impact Nintendo’s sales in the upcoming year?
Nintendo forecasts a decline in sales, expecting to sell 16.5 million Switch 2 units in FY27, down from 19.86 million units in FY26.
Does this mean the original Switch and OLED will also see price increases?
The US prices for the original Switch, Switch OLED, and Switch Lite remain unchanged at this time, though they were increased by up to $50 in August.
