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Meta says Muse, its AI agent available in the United States and Canada, now includes skills and connectors for small-business tasks. The company says businesses can link Meta accounts and dozens of other services, while most features are free and subscription plans are available for users who want more.
According to Meta, Muse can connect to Instagram professional account analytics, Facebook Pages and Meta ad accounts. The company says the agent can use information about a business, including what it sells, its brand voice and recurring customer questions, to assist with tasks, much like tools covered in this guide to AI automation tools. Meta also says Muse connects with dozens of existing business services, covering areas such as branding, storefronts, bookkeeping and customer records.
One named partner is Canva. Cameron Adams, Canva’s co-founder and chief product officer, said the connection lets people bring their templates and tools into conversations with Muse and use them to develop editable, on-brand materials. Meta says the available connectors can be viewed in Muse’s app settings, that more are planned, and that businesses can build custom connectors for services not currently supported.
Meta describes the expansion as a way to give owners time for other work. Tom Mulholland, owner of Mulholland Grocery in Malvern, Iowa, said he works about 65 hours a week and needs to focus on activities that generate revenue, such as preparing steaks and making sausages. He said Muse is taking over some of the roles he has to manage as a small-business owner. Meta says most of what people need is free and that subscription plans are available for users who want more, including premium seats in ChatGPT Business.
How Muse Could Fit Small-Business Work
The announcement targets a practical constraint for small firms: owners often handle marketing, customer communication and administration alongside the work that directly produces or sells their goods. Meta’s stated aim is for Muse to take on some tasks using business context and connected services, rather than asking owners to switch entirely to a new set of tools.
If the integrations work as described, linking records and creative tools could help owners move from a request or idea to a draft or action with less manual coordination. That potential is relevant to businesses with limited staff, but Meta’s announcement does not establish how much time users will save, how reliably Muse handles tasks, or what safeguards apply when it accesses business accounts. The examples and partner comments are early feedback and company claims, not independent evidence of results across small businesses.
From Personal Agent to Business Tools
Meta says it introduced Muse earlier in September 2026 as a personal AI agent available in the United States and Canada, designed to complete tasks on a user’s behalf. The new announcement adds a set of business-oriented skills and connections to external services. Meta frames the change as building on small businesses’ use of its apps over nearly two decades.
The company has not provided a complete connector list in the announcement itself; it directs users to the Muse app settings. It also invites potential partners to apply through its Muse platform and points developers to instructions for custom connectors. Meta says it is building AI features across its services and expects to add more skills and connectors in coming months.
““I work about 65 hours a week, and there are so many things where I’m the only one who can do them.””
— Tom Mulholland, owner of Mulholland Grocery
Questions About Access and Results
Meta has not specified in the announcement which tasks Muse can complete autonomously, what user approval is required before it takes actions, or how business information shared through connectors is stored and used. It also does not name all available connectors, detail subscription prices or explain which capabilities are included in each plan.
The announcement offers selected feedback from businesses and partners but no independent evaluation, measured productivity results or reliability data. It is not yet clear how many businesses are using the new features, whether access is rolling out gradually, or whether all connectors are available in both supported countries.
More Connectors Planned
Meta says it plans to add more connectors and skills in the coming months. Users can check Muse’s app settings for currently available connections; businesses interested in becoming partners can apply through Meta’s Muse platform. Meta has not announced dates for specific additions or further details about plan pricing.
Key Questions
What did Meta announce for Muse?
Meta added business-focused skills and connectors to Muse, its personal AI agent, to help small businesses work with Meta accounts and other services.
Where is Muse available?
Meta says Muse is available in the United States and Canada. The announcement does not give more detailed availability information for the new business features.
Which business tools can Muse connect to?
Meta names Instagram professional account analytics, Facebook Pages, Meta ad accounts and Canva. It says dozens of other connectors are available and directs users to Muse’s app settings for the full current list.
Does Muse cost money?
Meta says most of what people need is free and that subscription plans are available for users who want more. It did not provide prices or a breakdown of plan features in the announcement.
What remains unknown about Muse for Small Business?
The announcement does not specify which tasks Muse can carry out without approval, how connected business data is handled, or how much time the tool saves. Meta also has not published independent results or a full connector list in the report.
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