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Google Registry announced the launch of three top-level domains: .eat, .fly and .here. Available domains can be registered through an Early Access Program for a one-time fee that decreases daily until Nov. 17, when public availability begins at a base annual price.
Google Registry launched three top-level internet domains — .eat, .fly and .here — on Nov. 10, 2026, offering businesses and individuals new web addresses tied to food, travel and everyday services. Available names can be registered now through an Early Access Program; Google says all three domains will become publicly available at a base annual price on Nov. 17.
Google describes the new suffixes as a way to give websites addresses that signal what visitors can do. The company lists examples of businesses already using them, including Wingstop at wingstop.eat, travel service Caddy at caddy.fly, and Zillow-related home-search addresses under .here. These examples are from Google’s launch announcement; the company did not say that every domain name mentioned is available for registration by the public.
The .eat examples span restaurants, food products, ordering and services for restaurant operators. Google also points to companies on .fly working in trip planning, software verification, drone inspection and payment recovery. Its .here examples include housing, legal services, job matching, virtual worlds and at-home blood testing. The selection illustrates Google’s intended uses for the suffixes, rather than establishing that the domains are limited to those industries.
During early access, registration of available names carries an additional one-time fee that Google says will decrease daily until Nov. 17. At 16:00 UTC that day, the domains are scheduled to become publicly available at a base annual price, without the extra fee. Google directs prospective registrants to their registrar of choice. It did not provide specific fee amounts or name participating registrars in the announcement.
New Web Addresses for Businesses
The launch gives organizations another option for creating short, category-specific web addresses. A name ending in .eat or .fly, for example, may make a site’s subject easier to recognize from the address alone. Google presents that clarity as a benefit, though the announcement does not include evidence about whether the new endings will increase traffic, customer recognition or sales.
The timing and pricing structure also matter for people hoping to register particular names. Early access allows registration before the public release, but the declining additional fee means the total cost depends on when a name is registered. From Nov. 17, Google says the one-time charge will no longer apply; the annual base price remains payable. The company has not published the actual prices in the supplied announcement, so readers cannot yet compare costs from those details alone.
For businesses, the examples show a range of possible uses, but a domain ending does not itself verify a company or the services it offers. Readers will still need to check the organization behind a site, particularly for services involving money, legal assistance, housing or health testing. The domain launch is an address option, not a claim that Google has certified the listed businesses or their offerings.
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Google’s Three Domain Categories
Google Registry’s announcement groups the new suffixes by broad themes: .eat for food-related businesses and activities, .fly for travel and other work involving movement, and .here for services that help people complete tasks or find things. The examples cover more than the most literal interpretation of each word. For instance, Google includes code verification and payment recovery under .fly, and job matching and blood testing under .here.
The launch announcement is dated Nov. 10, 2026, and says the domains are available through an early access period before the public release. Google identifies registrars as the route for registration but does not name specific providers in the material supplied. Its examples describe how selected organizations are using addresses; they do not establish how many names have been registered or how widely the new domains will be adopted.
“Each one gives businesses and individuals a clear, memorable address that tells people what they can do before they even click.”
— Google Registry
Prices and Availability Details
Google’s announcement does not state the early access fee, the annual base prices, or how quickly the extra fee decreases each day. It also does not list participating registrars, explain whether prices will vary between providers, or say how many names are currently available. Those details may affect the cost and timing of registration.
The company has not reported registration totals or offered data on demand for the new domains. It is also unclear whether the example addresses are all active, which are available to other registrants, and whether any restrictions apply to particular names. Google’s launch material does not specify any eligibility rules beyond saying people can register available domains through a registrar.
Public Release on November 17
The next scheduled milestone is the public release at 16:00 UTC on Nov. 17, 2026. Google says that after this point available .eat, .fly and .here names will be offered at a base annual price without the one-time early access fee. People interested in registering a name will need to check availability and pricing with a registrar.
Further details to watch for include registrar listings, the published annual prices and whether popular names remain available when public registration opens. Google has not announced additional launch milestones in the material provided.
Key Questions
What are .eat, .fly and .here?
They are three new top-level domains launched by Google Registry. Google presents .eat for food-related sites, .fly for travel and other mobile services, and .here for services such as housing, jobs and health testing.
When can the public register these domains?
Google says public availability begins at 16:00 UTC on Nov. 17, 2026. Available names can be registered before then through the Early Access Program.
How much do the new domains cost?
The announcement does not give specific prices. Early access includes an additional one-time fee that Google says decreases daily until Nov. 17. After the public release, Google says available names will be offered at a base annual price without that extra fee.
Where can people register a .eat, .fly or .here address?
Google directs people to register available names through a registrar of their choice. Its announcement does not identify specific registrars or list current availability.
Do the domain endings verify a business or service?
No such verification is described in Google’s announcement. A domain ending indicates an address choice; readers should check the organization and service behind a website independently.
Source: blog.google
